AI Agents for marketing automation
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Evolving Roles in AI-Driven Marketing
This chapter explores how the integration of AI is transforming marketing roles, emphasizing collaborative functions among strategists, creatives, and media buyers. It also anticipates the rise of new positions like agent managers and trainers, stressing the importance of ongoing training and evaluation in this AI-driven landscape.
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