Who Killed the Candy Bar?
Motley Fool Money
00:00
Transforming a Traditional Confectionery Business into a Snacking Powerhouse
This chapter examines a major confectionery company's strategic acquisitions aimed at evolving from traditional candy making to a prominent position in the snacking industry. It covers the challenges of mergers in consumer goods, emphasizing a shift towards 'better-for-you' products and innovative packaging to improve consumer engagement.
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Transcript
