2min chapter

Acquired cover image

Spotify CEO Daniel Ek

Acquired

CHAPTER

The Power of Deep, Esoteric Stories

We have had to redefine what acquired is basically once a year since we started, it used to be technology acquisitions that actually went well. Now we're realizing as long as we keep making these really deep, really long, really esoteric stories and analysis, you can create smart content for smart people not scoped to a particular industry. And I think that that's our new sort of definition of the job to be done from acquired.

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