Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! cover image

Runaway Parasite SEO! Google Penalizes Forbes!

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

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Clever Competitor Marketing: The Case of Ice Cream Machines

This chapter explores a clever marketing tactic highlighted through a mapped analysis of ice cream machines in New York. It showcases how Wendy's leveraged the frequent breakdowns of McDonald's machines to promote their Frosty, demonstrating the effectiveness of targeted niche advertising in competitive markets.

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