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Clever Competitor Marketing: The Case of Ice Cream Machines
This chapter explores a clever marketing tactic highlighted through a mapped analysis of ice cream machines in New York. It showcases how Wendy's leveraged the frequent breakdowns of McDonald's machines to promote their Frosty, demonstrating the effectiveness of targeted niche advertising in competitive markets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode