How to Balance the Decision to Increase Company Profits With Ethical Research Practices?

How do we balance the decision to increase company profits while being ethically mindful of users? E, that's a good question. It is supervaluable to get other people's perspectives, especially from ke the business side, too. If i was working on a project that i felt like very strongly against, and i was like, this is like, ridiculous. Am, i would probably like to speak up and say something or just be like, i'm not gong to work on this project because that's not where i want my energy to be focused.