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Utilizing Media for Price Discrimination and Monetization Strategies
Exploring the value of media data in price discrimination, emphasizing the nuances between niche and mass consumption markets and the potential for optimizing revenue.
Today we're sharing a recent interview Erik gave to Alex LaBossiere that covers lots of themes we discuss on Moment of Zen - including Erik's views on tech vs. the media, hypocrisy of the elites, risk orientation, and the thesis behind Turpentine. Grow your newsletter with Beehiiv, head to https://Beehiiv.com and use code "MOZ" for 20% off your first three months
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SPONSORS: NETSUITE | BEEHIIV | SQUAD
NETSUITE
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BEEHIIV
Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. đ https://Beehiiv.com and use code "MOZ" for 20% off your first three months
SQUAD
đ„ Head to Squad to access global engineering without the headache and at a fraction of the cost: head to https://choosesquad.com/ and mention âTurpentineâ to skip the waitlist.
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LINKS:
Alex Labossiere podcast:
Youtube: https://www.youtube.com/@labossiere
Spotify: https://open.spotify.com/show/7lf0G6SBTArFlJYuHlPPoy?si=459fb368b525468d&nd=1&dlsi=eb2b481981f44211
Apple: https://podcasts.apple.com/us/podcast/labossiere-podcast/id1566013149
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FOLLOW ON X:
@eriktorenberg (Erik)
@adlabossiere (Alex)
@moz_podcast (Moment of Zen)
@TurpentineMedia
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TIMESTAMPS:
(00:00) Intro
(05:38) On Investing vs Operating
(08:05) Trust and Direct Distribution
(11:55) Legacy Media and the Techlash
(17:54) Sponsor: Netsuite | Beehiiv
(20:32) What is Turpentine
(22:23) Lessons From 1000 Interviews
(23:51) The Printing Press, Barbells, and the Future of Media
(28:13) Pre-Internet Journalism and Survival of the Fittest Ideas
(31:35) Creator Monetization and Price Discrimination
(37:45) Sponsor: Squad
(39:12) Does Media Have a Direction?
(46:02) Tailwinds and Turpentine at Scale
(53:55) Creating More Startups and Understanding Risk
(58:42) Is Entrepreneurship Founder or Market Limited?
(1:03:22) What Do Most People Get Wrong About Community Building?
(1:05:51) Probabilistic vs Deterministic Mindsets
(1:08:48) On Faith over Logic
(1:12:22) Modernity and God Shaped Holes
(1:15:02) The Hypocrisy of Elites
(1:17:47) Asking Erik Questions He Asks People
(1:19:05) What Should More People be Thinking About?
(1:22:37) Wrap
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