What's the Biggest Falsehood?

There's also a lot of confusion and big falsehood around shareholder value. If you're in a small, private company, then money isn't everything. And that's what the shareholders profiled in this book have, totally other priorities. They want to be great or what they do. But for these small giants, there are a lot of non financial priorities as well. You ad again that they'll probably make sense for some big public companies that need to just go for the big industries where they can dominate. It's pretty hard to do if you're not one of those massive businesses. Falsehood number three, the concept ofge to the next level, which probly every book as thee