How to Reduce the Costs of Experimentation

You have to make it safe for your people to experiment, to fail fast, but to experiment. I was reading about Adobe. They have this thing called kickbox. And there's a series of six steps to test your idea from super quick running an experiment with your customers right down to pitching to senior leadership and getting $1,000. So you actually have to put those things in place. You have to care enough about new ideas coming through to put that in place. Otherwise, yeah, you're right. You'll make a little more money in the short term and you'll make a lot less in the long term. Yeah. This is just unfortunate, but it's a short

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