The Enduring Legacy of the Napster Brand

Yes, Napster is still alive and kicking. The peer-to-peer file-sharing company that became synonymous with music piracy in the early 2000s was bought by a company called Infinite Reality Labs last week for about $207 million. It’s the latest in a string of attempts to revive the brand. After it was shut down by the courts in 2001 and declared bankruptcy, Napster returned as a music subscription service, a marketplace for non-fungible tokens and now a virtual reality-metaverse destination. Marketplace’s Meghan McCarty Carino spoke with Harry McCracken, global technology editor at Fast Company, who has been following Napster from the beginning. He says the brand still has some power.