How to Change the Culture of the Lottery

Our culture is based on this need for a narrative. And if you want to change the culture, it helps if you can bring that narrative to people who can embrace it. Diana Dozer's story became one of the first viral sensations of the internet. She saved her grilled cheese sandwich and then sold it to a casino in Las Vegas for $28,000. How is it that the Virgin Mary shows up on a piece of grilled cheese? That means what do we see when we look into a cloud?