Figma with Kyle Parrish
Hypergrowth: the early years
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How to Get Customers on a Trial of Figma
Figma is very much a land and expand business. Our expansion rate I think in the first year across our entire customer base, all of our customers more than double. And so that speaks to the nature of the product, but also the relationship that we keep on going once they're on the platform. It's not a great chilla I sold to you. I converted you to the enterprise product and we disappear. You always have one very clear point of contact at Figma and that's something that's really important to us. On the outbound side, it's developing a different narrative. Those people, you know, there may be less evangelical champions. There may be less champions that
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