AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
Figma with Kyle Parrish
Hypergrowth: the early years
How to Get Customers on a Trial of Figma
Figma is very much a land and expand business. Our expansion rate I think in the first year across our entire customer base, all of our customers more than double. And so that speaks to the nature of the product, but also the relationship that we keep on going once they're on the platform. It's not a great chilla I sold to you. I converted you to the enterprise product and we disappear. You always have one very clear point of contact at Figma and that's something that's really important to us. On the outbound side, it's developing a different narrative. Those people, you know, there may be less evangelical champions. There may be less champions that
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode