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HubSpot CMO: AI killed our metrics

The PeerSignal Podcast

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AI Revolution in Marketing

This chapter discusses the transformative impact of artificial intelligence on the marketing landscape, highlighting the shift towards faster iteration and innovative workflows. It examines the complexities of AI integration in marketing strategies, including personalization and content creation, while proposing a conceptual model for continuous learning. The speakers reflect on the varying efficiency gains experienced by marketers using AI tools and predict a future dominated by AI-driven content and strategies.

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