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The Post-ATT World
Greymatter
How to Scale Your Influencer Marketing Plays
One issue I've had with some assumptions around different for lack of better term influencer marketing plays is they neglect the fact that influencers are also subject to the same headwinds as other brands. And so like there was a world where actually organic distribution was a real thing there. Now it's a very small silver of the distribution that one actually earns as a creator. So like, I don't know, how does that factor into your thinking and building?
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