The Importance of Reaching Out to People in Global Cities

Don't be overwhelmed by the scale of these cities. Think about Tokyo, Japan with over 30 million people. Be very difficult to have a comprehensive strategy going in there. Another thing that I would just add in for our listeners, I think cities can be very difficult to live in for people who are not used to urban areas. If you're from a rural area and the thought of downtown New York City makes you cringe, perhaps a global city may not be a good fit for you.