4min chapter

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EP10: Google's AI backlash; w/ Alexander De Ridder, co-founder & CTO, INK — Product Market Fit podcast

Product Market Fit

CHAPTER

Is Link Building Even More Important Now?

Google's algorithms are so settled after playing this game for more than 15 years of cat and mouse. You're much better off opting for quality of user experience because those links will happen naturally. Make sure you use an author on every article you post. That's actually linked to a LinkedIn profile of a real person with real relevant experience, right? And that goes back to EAT expertise, authority and trust.

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