Elaine Zelby on AI and Marketing: Lessons in Operational Scaling
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Streamlining Marketing Technology with AI
This chapter delves into the evolution of marketing technology, advocating for a unified platform that simplifies the MarTech stack. The guest discusses the role of generative AI in enhancing account-based marketing (ABM) strategies for a broader audience, emphasizing the need for personalized content. Additionally, it addresses the challenges of enterprise-level adoption of AI, focusing on legal complexities and the importance of standardized practices.
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