Jane Chung Hoffacker — From League of Legends to animating Arcane, Rhythms of Guitar Hero, and Mastering IP Creation (#62)
Think Like A Game Designer
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Navigating Challenges in Building Intellectual Property
The chapter explores the complexities of starting new IPs in niche communities and engaging with fans early on to foster trust and growth. It delves into the balancing act of persisting through challenges versus pivoting or abandoning projects, emphasizing the importance of data analysis and strategic decision-making. The conversation also touches on the process of testing and audience building before launching crowdfunding campaigns and the significance of collaboration across different mediums to create compelling narratives and experiences.
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