How to Activate Your Reticulum

Financial writers have been telling CFOs that they need to become storytellers in their businesses. How?

John Pollack is a former presidential speechwriter and he's an expert in analogies. He's delivered a popular TEDx presentation on the topic and this book Shortcut takes a deep dive into the anatomy of this powerful tool to sell our ideas.

In this interview, we hear examples of good analogies, how they shape the legal system, and how baseball impacted a California law leading to unintended consequences.

Accordingly, John's message becomes a solid bridge for financial leaders becoming better storytellers.