Tech Stock Slump, Staff Morale Down at the FTC, and Guest Tripp Mickle
Pivot
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Apple's Evolution Under Cook
This chapter examines the transformative journey of Apple under Tim Cook's leadership, contrasting it with the creative legacy of Steve Jobs and Johnny Ive. It highlights the shift from innovation to shareholder value, exploring the implications this has on Apple's future product development and culture. The discussion encompasses challenges in emerging markets like augmented reality and the importance of maintaining visionary creative leadership within the company.
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