Dean Delray's LET THERE BE TALK cover image

#296:Russell Kelly/Brand Manager of TUDOR Watch U.S.A. "HANDMADE"

Dean Delray's LET THERE BE TALK

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How to Launch a Rolex Watch

We launched in September 2013. So the products we launched with were essentially Black Bay Red, Monte Carlo Blue and Orange. We had the whole heritage. All out of movement at the time. It was a while before I knew. No, contrary to popular belief, I think people think we know,. like, think that I know the future of the brand for the next 10 years or think of every product that's coming.

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