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17min chapter
RV220 - Who Owns GTM? | Go To Market Live Episode 37
B2B Revenue Vitals
Intro
This chapter emphasizes the need for CEOs to take ownership of go-to-market strategies, advocating for a cross-functional approach to marketing challenges. It warns against the dangers of micro-optimizing efforts without a comprehensive strategy, using a factory analogy to illustrate the importance of systemic improvements.
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Listen to the best highlights from the podcasts you love and dive into the full episode