Using Strategic Partnerships to Grow Your Business

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"We went to all the stores that pulled down nasty storm gates and said, you have grafiti there or profanity on there. We are a local company. We ant o scraping your gate with our name and keep it beautiful and white," he says. "And by the way, the kid is locally r going to know that you're supporting the local company and w want to point kids towards you."

How do you create authentic partnerships to build scale? In Part 1 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urban wear brand. Coming in Part 2: Transcending the transactional with Shark Tank, the Kardashians, and more.

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