The D school is a hub for interdisciplinary collaboration at Stanford University. It's giving them a language for interciplinary collaboration, says John Defterios. All the classes are kind of by subject areas: design in AI and there's design in climate change. There's a startup class and there's a leadership class and there is a food systems class.
In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.