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Athena's Mission, Which Excites Me and Relieves Me
It's hard to get market share in a world where everybody's already got an EMR. So the ability to provide E MR functionality for the care that occurs between exam room visits is an important agenda item for most EHR companies. We obviously started with super new age tech forward digital health companies that could consume our API themselves directly. Then they were kind enough to take us to their EHR providers and say, Hey, can you integrate this? And furthermore, why don't you integrate it such that it can be upsold across your base?