Understanding the Essence of Organizational Vision

What’s your organization’s vision—and is it really driving you forward? In this episode, Drs. Derek and Laura Cabrera of Cornell University demystify vision statements, explaining what it is (and what it’s not), why it often gets confused with mission, and how to craft a clear, actionable vision that inspires and aligns your team.

They’ll walk you through a step-by-step process for creating your own vision and share practical litmus tests to ensure it’s both meaningful and effective. Whether you’re leading a startup, a nonprofit, or a Fortune 500 company, this episode will equip you with the tools to develop a vision that sparks action and delivers results.