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Whatnot CEO Grant LaFontaine talks Growth Marketing Success
The Method
The Growth Engine of a Category Marketing Company
The first category launched into a Sprinkle Pops, a little vinyl dolls. Second was Pokemon cards. A month ago we launched into electronics. Everything to go to market was organized around category and then the primary engine within a category to grow is actually onboarding sellers So it was mostly a sales function, but you did need demand to throw on top of it.
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