How I Built This with Guy Raz cover image

Advice Line with Lara Merriken of LÄRABAR

How I Built This with Guy Raz

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Launch Challenges and Entrepreneurial Advice

In this chapter, the founder of a notable snack brand reflects on the intense challenges and pressures leading up to their 2002 product launch. It highlights a critical naming issue and invites listeners to engage with the show for entrepreneurial guidance.

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