Are You Missing That One Ingredient to Turn Perfect Strangers Into Buyers?
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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The Chemical Reaction
You need three ingredients for the chemical reaction to happen. Constrents, things that might block them in the way, habits or anxieties that might prevent them from taking a decision. And then triggers, or trigger to ignite all of that. So you can half discand sentence that says, when trigger happens, i want to those constraints so i can reach that desired state.
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