Dave Palmer - ECD & Owner of LOVE
My Life In Design Podcast
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The Role of Whiskey in Popular Culture
We did a huge piece of work, which was to map whiskey in popular culture. And it became a huge wall in Diagio and Holland for a while. It wasn't really a scotch that sat in style. Very comfortably they all had a certain kind of conservative and heritage look. Nothing really was kind of sitting in there. So we invented a thing called Hague Club.
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