This episode is a short tutorial on my custom behavior mapping process for climate action. It's the most powerful thing I've ever learned how to do and once I learned how to do it, it changed everything. If you're trying to influence humans to take any action at all for the climate, you need to learn how to behavior map. It's the secret to great ideas that get real impact results.
I developed a specialized behavior mapping system designed specifically for climate and environmental change.
Behavior mapping is a process where you map out your target human's daily actions and figure out where on their journey you will pounce. Then you assess what psychological technique you'll use to capture their attention and which tool you'll use to get them to act, buy, or change – such as a flashing light, an audio chime, a written pledge, a group identity sticker, a goal, a social norm, a default, an animated character, a confetti reward, or a color change – I've cataloged 96 techniques!
I put these 96 techniques together in my custom Behavior Mapping Template – and I'm hosting my first-ever workshop next Tuesday to teach you how to master it!
Download the PDF here and follow along.
https://www.dropbox.com/s/t32o6ox43yfb3jq/Behavior%20Mapping%20for%20Masterclass%20%281%29.pdf?dl=0
DOORS OPEN
Behavior Mapping for Climate Action Masterclass
Tuesday 27th September 9am PST, 12pm EST, 5pm BST.
Sign up for my Climate Action Design Masterclass group for $25 / month on Patreon.com/katiepatrick
*Get a free 24" wall poster of the behavior mapping template when you join.
Each month I'll be hosting a special advanced workshop for my Patreon supporters on the Gamify the Planet tier.
The workshop will be recorded and sent to the group.
