Lessons on Product Market Fit and Business Strategy

Idan Tendler is the Senior Vice President of Application Security at Palo Alto Networks, as well as the chairman and co-founder of Place-IL, a nonprofit tech initiative. Idan discusses his previous cybersecurity analytics startup, Fortscale (later acquired by RSA Security), and some key lessons he learned from his experience building the company. Before Fortscale, Idan founded Bridgecrew, a company that helps developers better secure their cloud environment. With the goal of to making developers love security—a seemingly impossible task—Bridgecrew built an open-source product called Checkov, which allowed the company to get millions of developers to use their product. Today, Idan is also busy building Place-IL, a non-profit initiative that helps connect immigrants to Israel with job opportunities in the country's tech industry.