The Biggest Scare Campaign of All Time

With digital campaigns, and especially on social, you've basically got half a second or so to grab someone's attention as they're scrowling past. Probably the biggest scare campaign of our time ut to point to was labor's meddy scare ampaign in the 20 16 election campaign. 75 % of labor's total estimated advertising spin was on negative ads. If it's being effective, that's where you put your money. Stacy also goes on to ask how political parties can get away with telling lies about each other in their ads.