The Empathy Edge: Maria Ross
Wisdom From The Top with Guy Raz
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Empathetic Brands - Are They the Brands That Win?
When you're able to connect with someone on that level, that gives your company purpose. The brands that understand that it is also an emotional decision are the ones that win. One study showed that employees actually see things like flex time and remote work as ampathetic perks. You can take a look at titles in the organization or names of functions within the organization if anything is rubbing people the wrong way.
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