GA4 Events and Tips
The Digital Marketing Podcast
How to Export Your Data to Fathom Analytics
If you're in a large organization, I would find some way of exporting that data out. Google BigQuery is one way and Fathom Analytics are the other. The best thing we did was to export each calendar month and store it in a spreadsheet. At that time, we moved to Universal Analytics but again, all the same things like slight different attribution. But at least we had month by month benchmarks going back 24 months. It gave you somewhere to go.
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