Research came to me from an article in n y mag dot com written by melissa dall on october seventeenth, two thousand 14. People who self promote a lot don't realize that they're doing it at a level that other people find a, well, just oow, annoying, cringy, weird. The study was done by irene scopatelli and other researchers at city university london. And what they discovered is that, a, people who brag a lot underestimate how annoying that is to other people.