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Mastering Funnel Design, Strategy, and Execution

The Russell Brunson Show

CHAPTER

Mastering Event Marketing and Sales Strategies

This chapter delves into effective event marketing strategies, highlighting the use of upsells and the appeal of celebrity interactions to attract attendees. It discusses the challenges real estate agents face in achieving success and offers innovative tactics to overcome mental barriers and enhance client interactions. Additionally, the chapter emphasizes the importance of precise messaging in sales funnels and effective pricing strategies for webinars to maximize client engagement and revenue.

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