16min chapter

The Futur with Chris Do cover image

282 - Crafting Content and Confidence - With Jule Kim

The Futur with Chris Do

CHAPTER

Crafting Content to Nurture Potential Customers

The chapter explores the significance of tailoring content to various stages of customer awareness, offering tips for logo designers on addressing objections and creating relevant material. It stresses the importance of aligning creative work with client search needs and values, advocating for clear communication, transparent pricing, and explaining the 'why'. Additionally, it delves into optimizing keywords for SEO, targeting qualified leads, and leveraging content to enhance online visibility and rankings.

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