20min chapter

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

Newsletter Growth Tactics with Matt McGarry

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

Strategic Decision-Making for Niche Newsletters

Exploration of successful businesses like Workweek and Morning Brew to influence strategic decisions, focusing on niche choices, partnerships with advertisers, product ideas, and avoiding outdated strategies. Analysis of competitive landscape, differentiation importance, and monetization prospects in various niche categories like SaaS, personal finance, and hyper-niche topics. Delving into adapting podcasts into AI newsletters, diversifying content, and creating revenue-generating media products like expert networks and paid communities.

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