Do You Have a Passion for What You're Doing?

I love generative research. That is my, that is my space. And then it comes to usability testing and I'm like, this is kind of boring now. So I love working on like innovation teams. That's so much fun for me. There's also, you can also go in and work with companies who already have researchers. People are more likely to buy from you if you're passionate about what you're doing. You get to pick projects. Of course, projects might come at you. This is a good fit. This is not a good fit."