#8: Where's the Barbie business pop? Why brands beat marketplaces
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The Three Legs of the Stool
Mattel is going towards a Disney-esque strategy and they're me building a theme park. But I mean, they don't need to be as big as Disney for it to be counted as a way that there's like three legs of the stool. Target hired a new chief merchandising officer when their bottom line started hurting.
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