Ad Backs

We recently chatted with a company who obviously shall remain nameless as per the theme of this podcast. They had gotten a ton of really good PR several years ago, they had rolled out in Target and a couple other big box retail to much fanfare. And we got introduced to them, surely recently, they are for sale. Bill: With a high 20s gross margin, I would not expect an EBITDA margin of 7%. You know, you'll see a lot of very aggressive one time ad backs.

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