Today we’re chatting to Meha Agrawal, the founder of Silk + Sonder! Silk + Sonder is a guided self care and mental wellness platform and community, generating millions of dollars in recurring revenue and serving tens of thousands of women across the US.
I thought this episode was so cool because Meha is a pro at blending DTC with tech and community. We talk through her start and how she got her first customers, what makes her community sticky and the lessons she learned from raising millions of dollars in capital; and it’s not what you might think!
Meha ended up raising $4M across a pre-seed and a seed back in 2020, and I was so excited to dig into her story. The first thing to remember is that getting your first cheque doesn’t make the other cheques magically appear. Every investor is different, every investor cared about a different part of your business. You have to be able to speak to the power of community if that’s what they’re interested in, CPG if that’s what they’re interested in. Essentially, treat investors how you would treat your customers. And a real golden nugget is that going out to raise when you don’t necessarily need the funding is the best time to raise. It will allow you to run that process authentically which is so important.
And remember to join our waitlist at femalestartupclub.com/waitlist ahead of our upcoming announcement! I’m excited to tell you more in the coming weeks!
LINKS WE MENTION:
Silk and Sonder Instagram
Meha Instagram
Silk and Sonder TikTok
The Art of Thinking Clearly Book
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