Could AI Takeover by 2027, David Perell, Morgan Housel, Aviok Kohli, Virgílio "V" Bento, Kirsten Green, Shawn Wang, Ryan Hudson
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The Journey of Honey: Challenges and Triumphs
This chapter explores the evolution of the browser extension Honey, detailing its initial struggles to establish a user base and generate revenue prior to its acquisition by PayPal. The conversation highlights the impact of a viral accusing video, the complexities of affiliate marketing, and the strategies that led to consumer retention and satisfaction. It also sheds light on the emotional and professional challenges faced by the founders amid public scrutiny and industry obstacles.
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