Behavioural science: the fusion of art and science in marketing
The Drum Podcast
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Click and Collect - What Are the Mind State of a Client?
The reason somebody might be using click and collect could be that they, you know, it's convenience. They don't have the time to actually go into a store and browse but want to select items beforehand so that they can speed up that process. The mind states would then be convenience, uncertainty, sort of time poor. Those needs and challenges will have an impact on how people behave. It's making sure that we design experiences that cater to those different needs states.
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