What Is Umami, Right?

An important part of the process is that feedback loop, like anything, right? So whenever we design things for you, they look amazing for you. We get awesome talent. We get incredible designers that can work with your vision and push that content forward at the end of the day. I think part of the problem is that most people don't really know what they want, right? Like, and we have this incredible concept that you came up with is content. And Umami is like, what is that content that makes you feel good, right? From the message from the very beginning, all the way to how it looks.