Introducing: The Direct To Consumer Confidence Index
Ecommerce Playbook: Numbers, Struggles & Growth
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The Future of Surveys
I and new, no commerce is a company deploying thousands of attribution questions on behalf of the D2C industry. They call 5,000 people on the phone and ask them five questions a month. It was sort of this game, but it didn't really have much use to us. There wasn't really an action that you could take because the metric was so lagging. I started thinking like, man, what could we do? How could we get this information more real time?
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