Google's Making Product Announcements for Products That Aren't Doing Even Exist

I think it looks like a sort of game of AI poke at the moment with these companies rushing out announcements and Microsoft sort of announces something that is basically for demo questions. And then Google comes out with something that's even less functional. I don't accept the argument that's being put forward that it's up to you and make sure. Isn't it just adding another layer of fuscation and confusion as to actually the quality of what it ever is that you're looking at?