Skittles. An Effie Best-of-the-Best Winner
On Strategy Showcase
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Reviving Lime Skittles: A Colorful Comeback
This chapter explores the return of Lime Skittles, driven by innovative marketing and consumer demand. It details the creative 'Apologize the Rainbow' campaign, which utilized a live Twitch press conference to effectively engage with fans. Furthermore, it examines Skittles' strategic evolution in branding, targeting Gen Z while maintaining its iconic identity.
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