The Importance and Purpose of Apologies in Corporate and Public Settings

Our society is saturated in apologies. They're scripted, they're public, and they often feel less than sincere. Political, corporate, celebrity apologies – they can all feel performed. It's not even always clear who they're for. So what purpose do these apologies serve? Because real apologies are not just PR stunts. Not just a way to move on. At their best, they're about acknowledgement and accountability, healing and repair. So how did apology go from a process to a product – and how can we make it work again?

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