The Big Picture cover image

The Magic of ‘Air’ and the Return of Ben Affleck and Matt Damon

The Big Picture

CHAPTER

Nike's Branding and Branding of the Nike Corporation

"Moneyball" is a movie about money. It's got an title. I understand that and how you use the money. But the positioning of Brad Pitt's character to the corporation is slightly different. And like, this just has a lot of Nike stuff in it." "I think that's part of the reason why we had all that angst and that Dungeons & Dragons conversation"

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